A Brand is Launched

One of the things I love about the steps to becoming a Free Range Human is the lack of commitment and preparation needed to start a project. The whole point is that it doesn’t tie you down. So very quietly this week I’ve been working when I can (and have the inclination to) on starting a line of t-shirts. 10 minutes ago I quietly pressed the ‘launch store’ button and am waiting for it to start. The whole preparation for it cost me less than £15 and I have about 8-10 products in store. My work for that is done, I can play around with advertising it if and when I want to for little to no money. I’ve lost very little money if it doesn’t work and have already learned a bit about liaising with designers and what’s possible to do.

Logo_1

Excuse me while I do a proud parent moment, this is the logo for my new brand!

If you’re anything like me, patience is not one of your strong points. If I decide to do something I want it done in the next 30 minutes or I get frustrated. However, a good tip I got from Jack Canfield’s book ’25 Principles of Success’ is to do 5 things a day towards your goal. If you keep chipping away doing 5 things a day, eventually you will get to your goal. So for example, once my store has finished launching I could send the link to a bunch of Universities (so far the products are aimed at university students), I could buy one or more of my own t-shirts and be my own advertising, I could send some t-shirts for free to influential people to wear. If I kept plugging away, it could be that my line of t-shirts becomes really popular. I like it because it takes the pressure off me having to do everything RIGHT NOW.

I’m also reminded of a saying about fitness. It goes something like ‘No matter how slow you’re going, you’re still running circles around the person sat on the sofa.’ Linking it to my t-shirts, no matter how slowly they take off, I’m still running circles around the me of 2 weeks ago who was just sitting and wishing for money to fall into my lap. Watch this space for the link to my store!

One response

  1. Boom 💥 no messing about. Go you.

    Liked by 1 person

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